For years, Halfords has been a mainstay for car, and bike, owners as first point of call for maintenance and emergencies. They’ve saved many from a disaster with quick fixes. But owning a car or bike is much more than simply a method of transports, they are facilitators to a whole world of adventures.
From this insight a new positioning was born, ‘We take you further’, putting Halfords at the heart of thousands of journeys. This new idea transformed the impression of what Halfords is for and what it means to us.