Changing the perception that Halfords is just a pitstop for emergencies to a place to start your next adventure.
STRATEGY / RETAIL BRANDING / SIGNAGE / RETAIL COMMUNICATIONS / DIGITAL
For years, Halfords has been a mainstay for car, and bike, owners as first point of call for maintenance and emergencies. They’ve saved many from a disaster with quick fixes. But owning a car or bike is much more than simply a method of transports, they are facilitators to a whole world of adventures.
From this insight a new positioning was born, ‘We take you further’, putting Halfords at the heart of thousands of journeys. This new idea transformed the impression of what Halfords is for and what it means to us.
From fixing a bike to inspiring your next adventure, we developed a new visual language across the store, literature and digital touchpoints. Balancing a direct and clear vernacular with moments of inspiration helped the support the varied customer missions.
Greater clarity was also brought to Halfords’ offer to create a service-centric brand that inspires customers at every stage of their journey.
A photo shoot brought authentic customer experience into focus, from those shared everyday moments to the big adventures. This brought the human and grounded side of Halfords personality to store environments and brand touchpoints.
David Lismer, Simon Stacey, Georgie Fountain, Tom Clarke Howlett, Matt Scott, Rob Baxter.