Revolutionising the logomark of the world’s leading learning company to transform it from a holding company of acquisitions to a digital-savvy consumer brand.
STRATEGY / LOGOMARK
Combining a playful interrobang with a very human thumbprint the new mark represents their natural curiosity, excitement for learning and personalised approach, all encapsulating Pearson’s people-centric view of learning.
The logomark was expressed and tested across a range of applications and media to show its effectiveness as a unique and distinct mark in a digital world. Together Design then undertook the final stage of implementing the new Pearson rebrand.
David Lismer, Ryan Tym, Oliver Frend & Barry Markham