Giovanni came to the table a very clear design request – ‘design me a crest’ – something that tells our story.
We set about sketching a wealth of concepts that brought this Italian family story too life in a crest form.
Our final concept deviated away from the expected shield shaped crests, that are ten to the dozen, and took the form of the T of Tropea.
Not only was it clear and simpleminded, the form subtly referenced the shape of Italy with its famous Calabria kicking foot.