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PEARSON

Revolutionising the logomark of the world’s leading learning company to transform it from a holding company of acquisitions to a digital-savvy consumer brand.

STRATEGY / LOGOMARK

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Combining a playful interrobang with a very human thumbprint the new mark represents their natural curiosity, excitement for learning and personalised approach, all encapsulating Pearson’s people-centric view of learning.

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The logomark was expressed and tested across a range of applications and media to show its effectiveness as a unique and distinct mark in a digital world. Together Design then undertook the final stage of implementing  the new Pearson rebrand.

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While at

Freemavens

Project Team

David Lismer, Ryan Tym, Oliver Frend & Barry Markham

Next Project

Propeller
Adding fun and energy into learning

Get in touch.
  hello@davidlismer.co.uk
07792699359

© DAVID LISMER 2020