Driving change into one of the UK’s most innovative learning resource providers with an energetic name and identity.
STRATEGY / LOGOMARK / IDENTITY / ILLUSTRATED ICONS / WEBSITE / COLLATERAL
When it comes to educational supplies and resources, Propeller, formally Eastpoint, really knows it stuff. But they had a big ambition to become a household name and needed a new brand and identity to take them to the top.
Our proposition, ‘Powering the Icon’, brought the desire to go behind the scenes to the forefront. Once again people can step inside the iconic turbine halls and get up close and personal with the brands they love.
To deliver on the brand promise; ‘taking education further’ the identity was injected with life using a playful iconographic propeller. The propeller adds the thrust and energy to the identity that the brands learning solutions provide to teachers.
A unique set of custom icons was developed to communicate subjects as well as wider themes and project on offer – but with each taking two states; ‘normal’ and ‘propelled’.
The playful aspect allows the icons to become an easy to fun assets to use across the brand for teaching staff and kids alike.
The playful identity extended into new and innovative educational exercises, such as ‘idea shouts’ and ‘star magnets’. Each a new and unique vernacular to Propeller.
A suite of textural expressions helps to emphasise the brands passion and creativity – setting the brand apart from anything in the sector.
The brand launched at The Education Show in Birmingham to a crowd of 10,000 education specialist from across the world. Teachers and children found the brand fun and engaging, leaving them confident that they had found a trusted education partner.
Elmwood
David Lismer, Kyle Whybrow & David Jenkinson.
Graphis Branding 7: Silver
TaplinScott
Creating a brand that beautifully balances trust and moments of surprise.
